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seaweed seaweed
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7 years ago
Some of the world's most memorable advertising campaigns have achieved success because they originate from an idea that is so big that the campaign offers opportunities for a seemingly unlimited number of new executions. Such a campaign is said to have:
A) "life."
B) "legs."
C) "love."
D) "fun."
E) "toes."
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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somemossomemos
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seaweed Author
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7 years ago
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