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bosmann bosmann
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The researcher must have a clear understanding of two types of objectives. Objectives:
A) that are precise and that are specific.
B) for daily and for weekly work.
C) for finance and for marketing.
D) for marketing and for research.
E) of the organization, and of the decision maker.
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
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banterobantero
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