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Jeleci Jeleci
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7 years ago
When conducting exploratory research overseas in a country such as Saudi Arabia on the topic of attitudes toward household appliances, it would be most effective to conduct ________.
A) focus groups by gender
B) only secondary data collection
C) focus groups composed of both males and females
D) interviews with several in-country experts now living in the United States
E) one-on-one depth interviews matching respondents and interviewers by gender
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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banterobantero
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7 years ago
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Jeleci Author
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7 years ago
Excellent answer
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