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Jeleci Jeleci
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7 years ago
The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called ________.
A) interviewer bias
B) social desirability
C) nonresponse error
D) response rate
E) the fundamental attribution error
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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banterobantero
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7 years ago
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Jeleci Author
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#2
7 years ago
Thank you Slight Smile
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