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Jeleci Jeleci
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7 years ago
________ is defined as the error due to the interviewer's failure to follow the correct interviewing procedures.
A) Social desirability
B) Nonresponse error
C) Interviewer bias
D) Response rate
E) The fundamental attribution error
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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spicerspicer
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Jeleci Author
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#2
7 years ago
Excellent answer
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