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Jeleci Jeleci
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7 years ago
In semantic differential scales, the negative adjective or phrase sometimes appears at the left side of the scale and sometimes at the right. This controls the tendency of some respondents, particularly those with very positive or negative attitudes, to mark the right-or-left-hand sides without reading the labels.
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Basic Marketing Research

Basic Marketing Research


Edition: 4th
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banterobantero
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7 years ago
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Jeleci Author
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7 years ago
Thank you Slight Smile
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