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Jeleci Jeleci
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7 years ago
According to the text, which of the following is NOT one of the three sources of sampling frame error that is present in the telephone book?
A) It does not contain unlisted numbers.
B) It does not contain zip codes for the listed numbers.
C) It does not contain the telephone numbers of the people who have moved into the area after the telephone book was published.
D) It lists the inactive telephone number of people who have moved out of the area since the telephone book was published.
E) C and D
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Basic Marketing Research

Basic Marketing Research


Edition: 4th
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banterobantero
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7 years ago
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Jeleci Author
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7 years ago
Answered correctly
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