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goji.go goji.go
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11 years ago
You recently graduated from business school and you want to open up a small pizzeria in a large college town. There is a perfect space to lease for the pizzeria; however, a few doors down is a very well-established Italian restaurant that has been around since 1964. Their food has been legendary for all of those years. How would a market analysis help you decide if opening up the pizzeria near the restaurant would be a good idea or not?
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Diesel

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bbb
wrote...
#1
11 years ago
A market analysis would identify how large the customer base is in the town, how many tourists eat at restaurants, and if is there enough of a market to support another eatery. Also, a market analysis would identify the strengths and weaknesses of the other food establishments and what your competitive advantages would be over those businesses.
goji.go Author
wrote...
#2
11 years ago
Thanks Smiling Face with Open Mouth
Diesel
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