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DevonMaloy DevonMaloy
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7 years ago
Click-through rate reflects ________.
A) the ratio of surfers who visit a Web site divided by the number of surfers who clicked on an ad
B) the ratio of surfers who click on an ad divided by the number of times it was displayed
C) the percentage of visitors who actually perform the marketer's desired action
D) the ratio of surfers who click on an ad divided by the number of people who make a purchase
E) the ratio of surfers who visit a Web site divided by the number of people who make a purchase
Textbook 
Information Systems Today: Managing the Digital World

Information Systems Today: Managing the Digital World


Edition: 8th
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ClassicoClassico
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7 years ago
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DevonMaloy Author
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7 years ago
Thank you!
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