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Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy ...

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Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy ...

Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell-phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.
A) the selling orientation
B) the product concept
C) broadcasting
D) societal marketing
E) market targeting

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

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