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Home Q & A Board Other Fields Homework Help Business Marketing
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elpkiosk elpkiosk
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7 years ago
Marketers of many products such as soup, laundry detergent, beer, and dog food have found that a relatively small group of heavy users accounts for a disproportionately large percentage of the total product usage. Targeting these heavy users specifically is an example of ________.
A) demographic segmentation
B) cross-cultural segmentation
C) usage situation segmentation
D) benefit-based segmentation
E) usage rate segmentation
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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elpkiosk Author
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#2
7 years ago
Extremely helpful
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