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elpkiosk elpkiosk
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7 years ago
In the COFFEE MINI CASE, Linda's initial resistance to the idea of trying Sunrise Coffee arises from which of the following multiattribute attitude models?
A) attitude-toward-the-ad model
B) trying-to-consume model
C) attitude-toward-behavior model
D) attitude-toward-object model
E) attitude-toward-consumer model
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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7 years ago
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elpkiosk Author
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#2
7 years ago
Such a reliable source, thank YOU
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