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chinka chinka
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7 years ago
Explain how involvement in a purchase situation affects the amount of cognitive elaboration a consumer will use, which can affect a marketer's success in altering the consumer's attitudes. Be sure to mention each of the two routes to persuasion in your response.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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chinka Author
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7 years ago
Smart ... Thanks!
Roselalo
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Yesterday
this is exactly what I needed
my2redeyes
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2 hours ago
Helped a lot
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