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chinka chinka
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7 years ago
The theory of ________ suggests that the memory of a negative cue, such as a low-credibility source, simply decays faster than the memory of the message itself, leaving behind the primary message content.
A) disassociation
B) the sleeper effect
C) differential decay
D) the dissipation effect
E) advertising wearout
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Consumer Behavior

Consumer Behavior


Edition: 11th
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worlyworly
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