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In the JUICE MINI CASE, Fruit Fusions places its advertisements in magazines focused on health and ...

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In the JUICE MINI CASE, Fruit Fusions places its advertisements in magazines focused on health and ...

In the JUICE MINI CASE, Fruit Fusions places its advertisements in magazines focused on health and wellness under the assumption that people reading such magazines are interested in health foods and are more likely to seek out information about Fruit Fusions from the advertisements than consumers reading a magazine focused on news and entertainment. This phenomenon is known as ________.
A) selective exposure
B) selective organization
C) perceptual defense
D) perceptual blocking
E) the contrast effect

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

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elpkiosk Author

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