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chinka chinka
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7 years ago
It is difficult to overthrow a brand leader once stimulus discrimination has occurred because the leader has had a longer period to teach consumers to associate the brand name with the product. In general, the longer the period of learning, ________.
A) the more likely the consumer is to generalize
B) the less likely the consumer is to discriminate
C) the more likely the consumer is to engage in vicarious learning
D) the more diverse the evoked set
E) the more likely the consumer is to discriminate
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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chinka Author
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