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chinka chinka
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7 years ago
If Sarah has a cold and takes Advil, and her cold goes away, increasing the likelihood she will take Advil if she has another cold, the removal of the unpleasant stimulus (the cold) is an example of ________.
A) positive reinforcement
B) the central route to persuasion
C) negative reinforcement
D) the peripheral route to persuasion
E) copy testing
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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chinka Author
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