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elpkiosk elpkiosk
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7 years ago
________ refers to the fact that consumers believe the more people who purchase a brand, the higher the brand's quality and that consumers believe global brands develop new products and technologies faster than local brands.
A) Glocal branding
B) Global myth
C) Country of origin
D) Quality signal
E) Social responsibility
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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7 years ago
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elpkiosk Author
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#2
7 years ago
Very helpful, thanks for sharing your knowledge with me
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