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elpkiosk elpkiosk
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7 years ago
Bob wants to save electricity and considers energy-efficient light bulbs. He finds that the light they emit is too faint to be acceptable, and so he returns to using less energy-efficient bulbs. Bob made his bulb choice using a(n) ________.
A) compensatory decision rule
B) noncompensatory decision rule
C) effective decision rule
D) cognitive decision rule
E) affective decision rule
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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elpkiosk Author
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#2
7 years ago
Very helpful, thanks for sharing your knowledge with me
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