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elpkiosk elpkiosk
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7 years ago
The manufacturers of The Amazing Chop-It, a vegetable chopping tool, have bought a 30-minute spot on a local television channel and have hired a chef to demonstrate and explain the benefits of the product. The spot is intended to look like a cooking show. This is an example of ________.
A) an infomercial
B) broadcast media
C) urgent ad-formation
D) buzz marketing
E) product placement
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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7 years ago
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elpkiosk Author
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#2
7 years ago
Such a reliable source, thank YOU
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