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AllenZ AllenZ
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7 years ago
Which of the following, if true, weakens the argument for operating company-owned outlets?
A) Under the franchise model, the franchisee bears significant financial burdens that otherwise would be paid by the larger organization.
B) The Hungry Cow uses the corporate chain model in its domestic business.
C) Chinese consumers are brand conscious and, in general, show stronger brand loyalty than European customers.
D) Young Chinese consumers often have the financial support of both parents and four grandparents.
E) An extremely rapid expansion is likely to lead to declining profit margins due to logistics pressures.
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weshonweshon
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7 years ago
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