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prodeco prodeco
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6 years ago
Which of the following, if true, most seriously weakens the argument for consumer-generated advertising?
A) Research indicates that less than 10 percent of consumers participate in such programs.
B) Not all consumer-generated advertising efforts are highly successful.
C) Consumers tend to project negative product experiences in such programs.
D) The future growth of consumer-generated advertising is uncertain.
E) Advertising agencies perceive consumer-generated advertising as a threat to their monopoly.
Textbook 
Business: A Practical Introduction

Business: A Practical Introduction


Edition: 1st
Authors:
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eyemak83eyemak83
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prodeco Author
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6 years ago
SWEET

Makes sense now!
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