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Interstate's marketing director thinks that the company's data mining ability should be upgraded. ...

Interstate's marketing director thinks that the company's data mining ability should be upgraded. Which of the following, if true, strengthens his position?
A) Executives at Interstate want to use decision support systems to test business models.
B) Interstate uses VSAT communications to relay confidential information among its various branches.
C) Interstate's various branches do a lot of electronic conferencing with one another.
D) Customers complain that the company's website is too difficult to use.
E) Interstate's rate of new customer acquisition has steadily declined over the last two years.

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Business: A Practical Introduction

Edition: 1^st

Authors: Williams, Sawyer, Berston

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