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A year ago
Define the term reference group and explain the difference between a membership reference group and an aspirational reference group.
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A year ago
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A reference group is an actual or imaginary individual or group conceived as having significant relevance upon an individual's evaluations, aspirations, or behavior. A membership group consists of people an individual knows; an inspirational reference group, on the other hand, consists of people an individual admires but does not know personally.
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