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Tails07 Tails07
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Posts: 1073
Rep: 7 0
7 years ago
The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?
A) The promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice.
B) The promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice.
C) The promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words.
D) Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.
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markymoomarkymoo
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#1
Posts: 447
Rep: 9 0
7 years ago
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Tails07 Author
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7 years ago
Smart ... Thanks!
kobbhy
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Yesterday
Helped a lot
aricketts6@
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2 hours ago
Thanks for your help!!
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