_____ is defined as identifying groups of consumers based on their common needs.

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_____ is defined as identifying groups of consumers based on their common needs.

_____ is defined as identifying groups of consumers based on their common needs.
a.   Market segmentation
b.   Market targeting
c.   Market positioning
d.   Socioeconomic segmentation
e.   None of the above

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you really helped me in my course, thanks so much for helping me along the way

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