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noise noise
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7 years ago
How does CDW implement the equity principle?
A) offering customers a choice in the cost of channel functions
B) sharing information with customers to reduce purchasing risks
C) performing the same financing functions for all levels of customers
D) compensating salespeople with the same commission rate for online and personal sales
E) negotiating with channel intermediaries to eliminate the potential for service and cost gaps
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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YennYenn
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#1
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7 years ago
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noise Author
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Thanks
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