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darthmouse darthmouse
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6 years ago
The LEAST likely reason that manufacturers vertically integrate is to ________.
A) handle thin markets
B) learn from customers
C) achieve economies of scale
D) reduce performance ambiguity
E) cope with environmental uncertainty
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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YennYenn
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6 years ago
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