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In the San Francisco market, Kellogg’s Raisin Bran sells for $3.49 per box, and Post Raisin Bran ...

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In the San Francisco market, Kellogg’s Raisin Bran sells for $3.49 per box, and Post Raisin Bran ...

In the San Francisco market, Kellogg’s Raisin Bran sells for $3.49 per box, and Post Raisin Bran sells for $3.39 per box. Both Kellogg’s and Post promote their cereals with weekly coupons in the local newspaper. Kellogg’s and Post are most likely engaged in ________.
A) vertical integration
B) exclusive distribution
C) dual distribution competition
D) intra-brand price competition
E) inter-brand price competition

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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