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Great Groceries and Tasty Tomato Company maintain an electronic link that lets Tasty Tomato Company ...

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Great Groceries and Tasty Tomato Company maintain an electronic link that lets Tasty Tomato Company ...

Great Groceries and Tasty Tomato Company maintain an electronic link that lets Tasty Tomato Company know when Great Groceries is running low on spaghetti sauce. The information triggers an automatic reorder in the electronic system. Which of the following is most likely being used by Great Groceries and Tasty Tomato Company?
A) corporate intranet
B) benchmarking system
C) automatic marketing system
D) inventory management program
E) continuous replenishment program

Textbook

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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