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darthmouse darthmouse
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6 years ago
Coffee Cups, a national coffee shop franchise, uses a plural form strategy. The franchisor frequently compares the performance of company and franchisee outlets to encourage each to improve sales. Which of the following most likely enables the Coffee Cups franchise to make such comparisons?
A) benchmarks
B) trends
C) guidelines
D) mutual strategies
E) business formats
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Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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krelinkrelin
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6 years ago
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