Power refers to the ability of one channel member to get another channel member to do something it ...

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Power refers to the ability of one channel member to get another channel member to do something it ...

Power refers to the ability of one channel member to get another channel member to do something it otherwise would not have done.
True or False?

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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