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noise noise
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7 years ago
A manufacturer is LEAST likely to impose vertical restrictions when ________.
A) distributors have better market information than the manufacturer
B) distributor violations of restrictions are relatively easy to detect
C) distributors invest heavily in manufacturer-specific assets
D) competition at the manufacturer level is insignificant
E) the manufacturer is concerned about free riding
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
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YennYenn
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7 years ago
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noise Author
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6 years ago
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