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Brand competition involves brands or firms that

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Brand competition involves brands or firms that

Brand competition involves brands or firms that
A) sell either goods or services at the same price
B) offer goods or services that meet the same or similar customer needs
C) a customer might consider when making utilitarian purchases
D) target similar customers with comparable products and prices

Textbook

Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

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Sports Marketing (Fetchko, Roy, Clow)

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revmitchell Author

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Helped a lot

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