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Jasmine has been hired as the marketing director for a professional hockey team responsible for ...

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Jasmine has been hired as the marketing director for a professional hockey team responsible for ...

Jasmine has been hired as the marketing director for a professional hockey team responsible for business customers. Which of the following will Jasmine most likely experience as she works in B2B marketing?
A) More than one individual will be involved in the buying process.
B) Most contacts will come from mass media advertising campaigns.
C) Purchases will be based mostly on emotional and social needs.
D) Purchasing decisions will be made soon after initial contact.

Textbook

Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

Read 176 times

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