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How often should an organisation carry out macroenvironmental and industry analysis?

AlenNS

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How often should an organisation carry out macroenvironmental and industry analysis?

How often should an organisation carry out macroenvironmental and industry analysis?
A) Every 1 to 3 years
B) Continuously
C) Every five years, to coincide with a five-year planning cycle
D) Annually, as part of its operational review process

Textbook

Exploring Corporate Strategy

Exploring Corporate Strategy

Edition: 8^th

Authors: Johnson, Scholes, Whittington

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Exploring Corporate Strategy, 8th Edition (Johnson, Scholes, Whittington)

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DrSeussFreak

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