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If an organisation's objective is to spread market portfolio by gaining a presence in foreign ...

If an organisation's objective is to spread market portfolio by gaining a presence in foreign markets, which would be the most suitable of the following alternatives?
A) Forming a strategic alliance with a supplier abroad
B) Forming a strategic alliance with a distributor abroad
C) Investing heavily in the development of a new product
D) Investing heavily in an advertising campaign on national television

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Exploring Corporate Strategy

Edition: 8^th

Authors: Johnson, Scholes, Whittington

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Exploring Corporate Strategy, 8th Edition (Johnson, Scholes, Whittington)

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