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Cantey Cantey
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7 years ago
In the Quiznos case, the company employed location-based behavioral targeting to narrow the characteristics of users who were most likely to eat at a quick-service restaurant.
Is this true or false?
Textbook 
Business Intelligence, Analytics, and Data Science: A Managerial Perspective

Business Intelligence, Analytics, and Data Science: A Managerial Perspective


Edition: 4th
Authors:
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fiona_zapatifiona_zapati
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7 years ago
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Cantey Author
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ty
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