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justin4u justin4u
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6 years ago
Most agencies frown on pay-for-performance contracts because
A) it is difficult to measure the depth of coverage
B) there are no guarantees that their efforts will be successful
C) it is difficult to measure circulation or audience rating of the venue
D) it is harder to charge a retainer and bill for staff time than it is to waive fees if no coverage is achieved
Textbook 
The Practice of Public Relations

The Practice of Public Relations


Edition: 13th
Author:
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sznooreksznoorek
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6 years ago
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