ROI from a public relations campaign can be difficult to measure, so ________ is a surrogate measure ...

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7 years ago

ROI from a public relations campaign can be difficult to measure, so ________ is a surrogate measure ...

ROI from a public relations campaign can be difficult to measure, so ________ is a surrogate measure that is often used instead.
A) trial
B) recall
C) repeat purchase
D) recognition
E) shareholder value

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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normie Author

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7 years ago

This concept was killing me, makes a lot more sense

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