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normie normie
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7 years ago
ROI from a public relations campaign can be difficult to measure, so ________ is a surrogate measure that is often used instead.
A) trial
B) recall
C) repeat purchase
D) recognition
E) shareholder value
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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