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te3la te3la
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7 years ago
Which of the following is NOT a surrogate measure for the sales impact of an advertising campaign?
A) consumer liking of a brand
B) change in brand perception
C) intent to purchase
D) number of purchases made
E) brand awareness
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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