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normie normie
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Posts: 1694
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7 years ago
The public relations campaign measurement of ________ refers to attitudinal or behavioral change due to the impact of public relations materials produced.
A) engagement
B) recognition
C) outcome
D) exposure
E) output
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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7 years ago
makes so much more sense now, thanks
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