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debbyFlynn debbyFlynn
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7 years ago
A public relations campaign is typically measured in terms of ________ and ________.
A) payout point; break-even point
B) click-through rate; conversion rate
C) output; outcome
D) exposure; engagement
E) recognition; recall
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
This calls for a celebration Person Raising Both Hands in Celebration
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Brilliant
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2 hours ago
Smart ... Thanks!
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