The public relations campaign measurement of ________ refers to attitudinal or behavioral change due ...

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The public relations campaign measurement of ________ refers to attitudinal or behavioral change due ...

The public relations campaign measurement of ________ refers to attitudinal or behavioral change due to the impact of public relations materials produced.
A) engagement
B) recognition
C) outcome
D) exposure
E) output

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 158 times

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normie Author

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7 years ago

makes so much more sense now, thanks

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