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vanstygma vanstygma
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6 years ago
If communication is to reinforce a consistent management message, the message
A) must be complex.
B) must be credible.
C) must spell out in every detail the purpose behind the message.
D) must have a friendly tone.
Textbook 
The Practice of Public Relations

The Practice of Public Relations


Edition: 13th
Author:
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Practice of Public Relation (Seitel)
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sznooreksznoorek
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