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WXWP WXWP
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6 years ago
Shere Vincente operates a travel service that specializes in arranging trips for women, giving special attention to their needs and preferences, from security and comfort to activities and events designed to appeal to her target customers.  Vincente is pursuing a ________ strategy.
A) cost-leadership
B) differentiation
C) focus
D) positioning
Textbook 
Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management


Edition: 6th
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CalbertoCalberto
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6 years ago
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