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WXWP WXWP
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7 years ago
A common pricing mistake entrepreneurs make is lowering prices because they fail to recognize the:
A) extra value, convenience, service, and quality they offer their customers.
B) advantages they have due to their lower cost structure.
C) complexities that larger competitors have to face.
D) driving need that all customers have to find the lowest price possible.
Textbook 
Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management


Edition: 6th
Author:
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tuhaftuhaf
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7 years ago
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