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Home Q & A Board Other Fields Homework Help Business Marketing
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[Unknown] [Unknown]
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7 years ago
The text describes how Lexus was able to successfully enter the luxury sedan market despite the dominance of BMW. Which of the following best explains how Lexus accomplished this task?
A) Lexus used advertising that attacked BMW's quality ratings.
B) Lexus used full market coverage to lower BMW's market share.
C) Lexus focused on the market segment that valued reliability.
D) Lexus targeted customers who were interested in high performance.
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Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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Strategic Marketing (Mooradian, Matzler, Ring)
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w.i.l.lw.i.l.l
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7 years ago
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[Unknown] Author
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7 years ago
Brilliant ツ
gma_of_7
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Yesterday
Smart ... Thanks!
gma_of_7
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2 hours ago
Helped a lot
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