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Home Q & A Board Other Fields Homework Help Business Marketing
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6 years ago
The division of buyers into groups based on lifestyle or personality characteristics is ________ segmentation.
A) demographic
B) geographic
C) behavioral
D) psychographic
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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Strategic Marketing (Mooradian, Matzler, Ring)
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tekniateknia
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